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About UGO
OUR Experience, for YOUR Experience.
We understand that those who choose us are looking for more than just a tour—they seek a story to tell, a memory to cherish. That’s why we uphold the highest standards of quality and professionalism in everything we do. Me, Giuseppe, I’m dedicated to creating seamless, authentic, and unforgettable experiences that will stay with you long after your journey ends.


Creating Unforgettable Experiences, Centered Around You
Every journey with UGO Experience is designed with you in mind—your well-being, joy, and desire for discovery. We craft each experience to immerse you in the beauty, culture, and traditions of Sorrento and the Amalfi Coast, ensuring that every moment is meaningful and memorable.
Whether you’re seeking adventure, relaxation, or a deep cultural connection, our tailored experiences are built to inspire and delight.
OUR SERVICES
Enjoy guided tours, bespoke cooking sessions, and outdoor escapades—all designed with an expert eye for quality and a passion for Italy’s vibrant culture.
Experiences
Immerse yourself in the vibrant culture and breathtaking landscapes of the Amalfi Coast. Our curated experiences range from scenic boat rides and historic walking tours to authentic culinary adventures.
Luxury Services
Elevate your stay with our exclusive luxury services tailored for discerning travelers. From personalized concierge assistance and private tours to bespoke wellness treatments, our premium offerings are designed to provide a seamless and indulgent travel experience.
Accommodations
Discover handpicked stays that combine local charm with modern comforts. Our selection of boutique hotels, luxury villas, and cozy guesthouses across Sorrento and the Amalfi Coast offers a perfect blend of style and convenience.
Collaborating with many local activities to offer you the best experience!
Our Values
The Heart of UGo: Values That Make a Difference
Professionalism
For the careful choice of professionals who can accompany you throughout the experience
Accessibility
Thanks to the ease of use of the site, you can enquiry in just 2 minutes
Quality
With UGo we detach ourselves from mass tourism and offer a valuable experience, thanks to the attention to detail.
Sustainability
Each experience is created to promote and enhance our territory in a conscious and sustainable way
THE FOUNDER
Meet your Travel Planner
I’m Giuseppe Arpino, the founder of UGo Experience. With a background in International Marketing and Management and a career in a leading pharmaceutical company that allowed me to travel across Italy, my heart has always been captured by the charm of the Sorrento Peninsula.
Every return deepened my love for this region and its traditions.
Driven by a desire to share the authentic soul of Sorrento, I embarked on a new adventure—experiential tourism.
I gathered a passionate team to craft journeys that invite travelers to experience our local traditions as if they were native citizens.
We believe in immersing you in the beauty, culture, and heartfelt stories of our land, creating memories that words alone can’t capture.
At UGo Experience, we design each adventure with one goal: to connect you deeply with the spirit of our territory, transforming every moment into a unique story waiting to be told.